1. WEBSITE ENVY/ADMIRATION
Please list 1-2 website links you like for design and layout; the should demonstrate what you like in terms of page layout, tab placement and navigation to help us establish site architecture for your custom site.
2. SITE BRAND PROFILE
- Brand assets (word mark, logo, patterns) in AI or EPS formats (layered format)
- Mood board (if any)
- Palette (if any)
3. CONTACT PAGE INFO
- City, State, Zip
- Business phone number
- Business Email Address
4. SOCIAL MEDIA INTEGRATION
- Facebook Business Page URL:
- Instagram Business Page URL:
- Twitter Business Page URL (if any):
- Google+ Business Page URL (if any):
- Pinterest Business Page URL (if any):
5. CONTACT MANAGEMENT
If you wish to allow clients to subscribe to email promotions through your website please provide us with:
*Tip: We recommend Mail Chimp or Constant Contact over software email.
Please prepare Word DOC of all written content for the following page tabs:
- Home Page
- Hair Services Service Menu - services, service descriptions and pricing.
- Skin Care/Nail Services
- Brands You Carry/Retail Products
- Special Events
- Meet the Team/About Us
- Contact Us
- Policies/Cancellation/Terms and Conditions (posted on contact page)
7. ONLINE APPOINTMENT BOOKING
By integrating appointment management software into your website, both potential and existing clients can schedule an appointment from anywhere at anytime. Imagine filling appointments while you sleep! If you wish to allow clients to be able to book appointments online please provide us with:
*Tip: BeautyMark recommends MindBody as a stunning software solution that helps manage your business 24/7.
Please supply us with all images you wish to “illustrate” your brand; EVERY page needs an image/s. Major hair or beauty brands that you co-brand with supply retailers (you) gorgeous professional imagery (Redken, Pureology, Goldwell, Kerastase, Bumble and Bumble, R+CO, Oribe, MorrocanOil, Aveda, etc).
Let us know brand affiliations and access to asset acquisition website.
Salon Interior - Let potential clients want to see the “inside” of your salon. Literally. Make sure you include images of your salon interior space/s as well as a street view images. If they can see your establishment and view how beautiful, quaint, or whimsical your salon space is a potential client will be more comfortable/likely to book an online appointment. BeautyMark recommends a web banner slideshow on your salon home page to feature your salon establishment images.
*Tip: If you wish to purchase your own images we recommend Shutterstock, Adobe Stock, and Deposit Photos.
*Note: Let us know if you wish to source images from the BeautyMark Image Library.
Services and Price
One of the first page/s potential clients look at, so be sure to feature all of your services with well written descriptors and clearly defined prices.
Allow potential clients to get to know your salon. Showcase your salon service providers amazing expertise and experience. This lends credibility to your salon and adds authority as industry experts.
Are you passionate about the products you feature/utilize in your salon services? Do you have a special “in-house” treatment that differentiates you from the rest? Let potential clients know the products and brands sold in your salon and why you love it. Spread the word on why you choose the brands you retail in your salon.
Salon Services Page/s-
Service descriptions and pricing for all of the services you offer. We recommend separating into Hair, Face, Body, Nails categories.
Salon Specials Page
Offer copy you want to extend on an ongoing basis, like first time offers