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Spring has sprung! Spring represents a time of renewal and the key to salon promotions is to “solve” seasonal beauty problems. Clients want a new look and show more skin, translating to some of the busiest months of the year for beauty businesses. Skillfully crafted promotions that address seasonal needs of the skin, hair, beauty, and wellness can flourish sales beyond expectation.
Flourish this Spring by implementing these ten tips for true success
1. Get noticed
Determine a special branded way to theme your spring promotion. Imagery, font, colors, tag lines – the key is to get noticed.
2. Good Offer
Even the best promotion can have disappointing results if it doesn’t have a good offer. The offer is the key ingredient. So don’t make a weak offer. Promotions help keep clients and prospectives aware of your salon or top of mind. Make sure when they are motivated to make an appointment they think of you.
3. Call to Action
Every offer must have a clear call to action and deadline.
4. Email
Most salons rarely email their clientele consistently and with personality. Even more rare is a salon that sends reminder emails as a promotion deadline approaches. Most sales come on the last day, so remind them so they won’t forget!
5. Social Media
Market to your clients by publishing salon promotions to all media channels to get the maximum exposure.
6. Bring Spring IN
Bring the spring into the salon. With some fresh ideas and creativity you can create a salon experience that guests will not find elsewhere. Theme everything to the “story” – color choices, merchandising support elements, point of purchase signs, seasonal merchandise offerings – should all further visually support the theme. A unique shopping atmosphere sells more retail and adds to the bottom line.
7. Spring Merchandising
Determine a Spring “look” for your beauty business and express it by choosing decorations and retail products that tell a story in your special branded way. This type of merchandising requires a little planning and a few “props” to add personality to salon displays.
Retail Displays
Create small vignette displays that are grouped by color or theme, the purpose is to show-off your “wares” in a fresh way each time a client visits, every 6 to 8 weeks. Mix retail with merchandising support elements – these are the little details such as butterflies, nests, eggs, bird cages, gardening tools, vintage books, baskets, or trinkets that make your displays special.
Fresh Flowers
Fresh flowers mixed into displays add instant zest for such a little cost. Fresh small bouquets in varying mini vases filled with tree branch blossoms, violets, bulbs, or flowers of any color add spring to any retail display.
Shelf Talkers
Tell your story clearly with themed point of sale signs or shelf talkers mixed into retail displays. Point of sale signs clearly state prices, products, packages, or specials you wish to highlight which both informs and encourages purchase.
8. Spring Merchandise
Don’t limit your Spring retail your salon normally stocks. Load up your retail space with spring-themed merchandise such as floral headbands, clips, sunglasses, spring trend makeup, nail lacquer, and jewelry.
9. Spring-Themed Window Displays
Flowers and everything green are traditional symbols of Spring. Pick a theme, go floral, go green.
10. Spring Themed Selfie Station
What is a Selfie Station you ask? It’s a cool staged place or space in your salon specifically designated for clients to take selfies – just make sure you include your salon logo and hashtag. Add a Spring Selfie Station in your salon to play up the season. A green leaf backdrop with florals, hanging paper flowers, the possibilities are endless.
Need a Promotion?
Need a Spring promotion and haven’t planned it yet? Let BeautyMark help maximize your Spring Season returns. Check out our pre-made email campaigns, social media graphic posts and website banners. Don’t miss out on another revenue-generating opportunity.
