Potential clients window-shop the internet just like they window-shop in the real life. As brick and mortar beauty salon business, your website is most likely the first contact or interaction potential clients will have with your brand. First impressions count, so be sure your salon website articulates who you are and captivates with a stunning salon brand image.
The first and most important goal online is for your salon website to be “findable” - just like the physical location of your salon - you can be easy to find, or not. Make sure your site is on Main Street - you want your salon site to show up when potential guests search for salon services in your area.
The second goal online is to CAPTIVATE once they find you. A great looking website begins with the development of a polished brand image. A salon brand is a concept, the foundation of your entire marketing framework, the emotional and psychological relationship between a company and consumers. A salon brand is what people think and feel when they experience your company (the essence).
Here are the basics to include for salon web design:
Make it easy for clients to find your phone number and location. Don’t just put it on your contact page - list it where it can be viewed on EVERY page. Header or footer. On the Contact Page make sure to add a map with easy access directions.
Let potential clients want to see the “inside” of your salon. Literally. Make sure you include images of your salon interior space/s as well as a street view images. If they can see your establishment and view how beautiful, quaint, or whimsical your salon space is a potential client will be more comfortable/likely to book an online appointment. BeautyMark recommends a web banner slideshow on your salon home page to feature your salon establishment images.
Services and Price
One of the first pages potential clients look at, so be sure to feature all of your services with well written descriptors and clearly defined prices.
About Us/About Team
Allow potential clients to get to know your salon team. Showcase your salon service providers through mini bios that advertise their amazing expertise and experience. This lends credibility to your salon and adds authority as industry experts.
Are you passionate about the products you feature/utilize in your salon services? Do you have a special “in-house” treatment that differentiates you from the rest? Let potential clients know the products and brands sold in your salon and why you love it. Spread the word on why you choose the brands you retail in your salon.
Online Appointment Booking
By integrating appointment management software into your website, both potential and existing clients can schedule an appointment from anywhere at anytime. Imagine filling appointments while you sleep! BeautyMark recommends MindBody as a stunning software solution that helps manage your business 24/7.
Online Gift Cards
Make it easy for clients to buy! Instant purchase applications can add thousands to your bottom line. Start selling gift cards online through a gift certificate shopping cart system and simple buy it now option. Sell instant gift cards for packages or dollar amounts in higher denominations. Happy Selling!
5 STEPS TO A WEBSITE MAKEOVER
GETTING STARTED – THE WEB DESIGN PROCESS
1. Collect Your Materials
BeautyMark will need all of the necessary items to create your gorgeous custom website! This includes all text, print, copy, brochures, photographs, logos, fonts, and palette of colors. We need it ALL to get your site going, the more the better.
Here is a Basic List for a 6 page site:
About Us - We will need the copy that you would like on your about us page as well as photographs.
Salon Services Page/s- Service descriptions and pricing for all of the services you offer. We recommend separating into Hair, Face, Body, Nails categories.
Salon Specials Page - Offer copy you want to extend on an ongoing basis, like first time offers
Contact Page - Salon address, phone, email address and policies you want listed on the site.
Online Booking Software - Does your salon use a software program for appointment booking? If so, we will require login information so that we can apply booking software for online booking. If you do not use a software yet, we will need to sign you up for one, we suggest mindbodyonline.com
2. Establish Layout & Site Architecture of Site
BeautyMark will present basic wireframe layout options for site architecture, including tab placement and navigation.
3. Establish Project Design Look & Feel
Starting with your home page, the main page, we start designing and building your beautiful website. Once this first page is finalized we move on to your sub-pages until completion. Forms, Flash, CGI, Java are now added to your site at this time.
4. Web Site Completion and Debugging
5. Site goes “Live”
Your site goes “live” by being published for the world to see. You can now start advertising your site. Tell all your friends!
BeautyMark Marketing can create a website that is custom tailored for your salon. We’d love to create one for you! We offer finance options for salons or spas on a budget or just getting started. To learn more about our salon website design and development services please go to http://www.beautymarkmarketing.com/salon-web-design-development/