Sizzle Up Your Summer in a Cool Salon and Spa Promotion

Worried about a slow summer? Dive-into the summer season with a cool campaign that will keep your appointment books sizzling! Slow summers are a thing of the past with fresh promotions that keep clients connected and coming back.

Keep your client flow consistent throughout the summer season with creative campaigns that keep your salon and your services “top of mind”. No more allowing clients to forget about, or abandon, regular salon and spa services until autumn. Instead highlight salon and spa services that clients really need in the summer months. Bikinis and short shorts call for tamed unwanted hair - offer waxing packages that include legs, bikini and underarms. Dry summer months and exposure to too much sun call for pampered pores, design special facials to cool and soothe summer skin. Highlight pedicure services so clients can “rock” sandal-worthy toes, or entice clients to get beach-ready skin with body scrubs or polishing treatments.

Need a little help with your salon or spas summer marketing? Our Ready-To-Wear Salon Marketing System offers salon and spa owners a special done-for-you system. Professional salon marketing tools with rock-solid results. Here is how it works: Simply choose the campaign, edit the offer, and press send… we do all the rest. You’re always moments away from having a professionally crafted, customized salon campaign.

This special pre-designed campaign management service is available only from BeautyMark Marketing and we are confident you will find it the most stylish, effective, and useful salon marketing system you could ever dream of. Our Ready-To-Wear salon campaigns keep client flow consistent even in the slower months. Take your audience on a stay-cation and invite them into your world this summer season.

June Salon Marketing: Dote on Dads

For some beauty businesses June signals the beginning of slower summer months. Kick-off June with a Father’s Day Campaign, it may not be as big as Mother’s Day but it carries some definite marketing swagger. Most sales for Father’s Day will be at the last minute, making it the perfect pre-summer promotion.

Offer women (moms, daughters, grandmothers) an alternative to the token tie or pair of socks, promote the gift of a “grooming experience”. Promote your gift options for Dad by way of a dedicated Father’s Day email followed by social media reminders. Make it easy to buy by creating service and product packages at price points for all budgets.

The D-A-Ds of how to market Father’s Day for your salon:

Conceptualize a Theme 
A promotion starts with a concept, a photographic image, a catchy message and headline.

Consistently Communicate 

Advertise your offerings by posting consistently across all salon marketing channels. Ensure dads’ offers and gift ideas are fully promoted on your website from the beginning of June. Drive traffic to your salon website pages with regular social media posts and email marketing.

In-Salon Advertising

Don’t overlook your physical salon space, make sure whatever you are promoting online is communicated in-salon too. Create eye-catching window graphics, mirror talkers and point-of-purchase signs to display throughout the salon.

In-Salon Retail Displays
Create a prominent Father’s Day retail display. Mix in POP signage that easily conveys retail specials, package contents and price points for easy purchasing. Merchandising product with signs “tell the story” of your retail promotions to all guests visiting your salon.

Brief Your Team

Fill your team in on your Father’s Day specials and encourage them to start the conversation of gifting for dads.

Gift Cards
Don’t forget the easiest gift to give - Salon Gift Cards! Great for women who want to sharpen up her man’s looks.

The male grooming market is expanding, creating an increasing demand for “men’s only” hair and beauty treatments. Father’s Day is a great opportunity to turn a one-time customer into a loyal client. Capitalize on this opportunity by sending the right marketing signals to attract men. Particularly with grooming services, men don’t want to “guess” if your salon provides services catering to men. Make it clear with a Men’s tab on your salon website, a menu or price guide for men, and male imagery.