11 Merry Merchandising & Display Tips

This holiday season don’t limit your merchandising and display efforts to just your salon “retail space", spread the merry throughout your beauty business. There are plenty of additional places in the salon to promote products and services. Determine a holiday look for your salon or spa and deck the halls! Decorate to add cheer and give an overall “ho-ho-ho” to your business in your special branded way. For a plentitude of merry display ideas check out BeautyMark's Pinterest Board here: Salon Holiday Merchandising | Retail | Display

No1 Salon windows. 
Your salon windows are your most valuable advertising space. Holiday merchandising should be prominently showcased in the display window that faces the street. Don’t underestimate the power of talking to the street.

No2 Holiday Window Clings.
Holiday window clings can encourage customers to prepare for the Holiday Season, get them in a festive mood and walk into your store. Take advantage of the holidays to enhance brand awareness using window clings to catch the attention of passersby and entice them to purchase that last minute gift card or product for a friend. 

No3 Set a holiday theme windows. 
Pick a theme, be bold. Then choose decorations and retail products that tell a story. Theme everything to your story – from your color to your merchandise.

No4 Use mirrors. 
They add sparkle and depth, increase the light and expand the space.

No5 Incorporate movement into your display. 
Fluttering festive ribbons or dangling ornaments introduce motion and interest. A small fan can be used to create even more movement.

No6 Use a mixture of different sizes and shapes. 
Passersby traffic on the sidewalk can see a bottle of shampoo or a lipstick in your window. Drive-by traffic cannot. So mix both large and small items to catch pedestrians’ and car drivers’ interest.

No7 Appeal to all senses.
Don’t stop at visual appeal, think about how your salon smells and sounds. Put together different playlists of various holiday music, don't just play the tired Holiday favorites on a loop. Guests love hot spiced cider and its so easy to offer beautifully. Simply keep apple cider brewing in a crock pot with fresh sliced oranges and apples, cinnamon sticks and cloves. The cost is minimal, clients love it, and the salon smells amazing.

No8 The front desk. 
It’s your guest’s first and last stop. Be sure to place colorful product display trios and gift card holders in this important spot.

No9 Stylist stations. 
When a client sits in the stylist’s chair, you have at least a half hour to capture her attention. Create mirror talkers that “start the conversation” of your current and upcoming salon promotions.

No10 Shampoo bowls. 
It’s a client favorite spot (they love that scalp massage) so use it for merchandising or marketing too. Create a “display vignette” - a place to show off a gift-wrapped promotional item or sign.

No11 Salon rest rooms. 
Many salon owners don’t realize the value of this area. Here you have guests’ undivided attention, so create displays reminding them that your salon is the one-stop shop for holiday gift giving.

These are just a few ideas, we’d love to know what you do to bring the holiday festive feel to your salons. Leave comments below!

How to Sizzle Retail Sales with Summertime Merchandising

Merchandising refers to the in-store variety of products available for retail sale and the display of those products to stimulate interest and entice customers to make a purchase. Best salon merchandising practices would refresh based on average client visits, every 6 to 8 weeks. With the summer solstice on June 21st, this becomes a great time to bring the summertime season IN.

Determine a summer "look" for your beauty business and express it by choosing decorations and retail products that tell a story in your special branded way. This type of merchandising requires a little planning and a few "props" to add personality to salon displays. The objective is to create a salon experience that guests will not find elsewhere. 

1. Pick a theme.
The summer themes are limitless. Beach, nautical, sea, picnic, tropics, travel, stars and stripes, camping, ice cream, flamingos, pineapples, watermelon are all traditional themes and symbols of summer.

2. Merchandising tells a story.
Theme everything to a summer "story" – color choices, merchandising support elements, point of purchase signs, and seasonal merchandise offerings all work together to further visually support the theme. A unique shopping ambiance sells more retail and adds to the bottom line. To get some ideas for themes and props check out our Summer Merchandising Pinterest Board.

3. Summer-themed window displays.
Your salon windows are your most valuable advertising space. Summertime merchandising should be prominently showcased in the window. Don’t underestimate the power of talking to the street. Pick a theme, be bold.

4. Add new summer-themed products to your salon retail.
Adding a new line of products to your salon retail could open up whole new lines of business for your salon. Expand inventory by bringing in a line of nail polish, sun glasses, straw hats, flip-flops, beach towels, beach bags, cosmetic travel bags, jewelry, self tanning lotions or sprays, skin and hair products with SPF protection.

5. Summertime retail props
Mix retail with merchandising support elements - these are the little details such as pineapples, watermelon, flamingos, beach balls, straw hats, straw bags, vintage suitcases - elements that make your displays special. Create small vignette displays that are grouped by color or theme, the purpose of merchandising is to show-off your "wares".

6. Add zest with fresh flowers
Fresh flowers mixed into displays add instant zest for such a little cost. Fresh small bouquets in varying mini vases filled with tropical leaves and flowers, garden roses, dahlias, or sunflowers. Flowers add instant summertime to any retail display. 

7. Shelf Talkers
Tell your story clearly with themed point of sale signs or shelf talkers mixed into retail displays. Point of sale signs clearly state prices, products, packages, or specials you wish to highlight which both informs and encourages purchase. 

8. Summer-Themed Selfie Station
What is a Selfie Station you ask? It's a cool staged place or space in your salon specifically designated for clients to take selfies (make sure you include your salon logo and hashtag).

Add a summertime-themed selfie station in your salon to play up the season. Paper ice cream cones, plastic flamingos, bright painted pineapples, watermelon selfie sticks, hanging tropical leaves and flowers. Add a bit of color and fun to encourage salon tagging, or use it yourself for salon before and after shots shared on social media.

Dive-into summertime merchandising to sizzle retail and service sales this summer.