2016 Salon Promotion Planning Cheat Sheet

Best retailing practices state that salon owners and managers should start planning promotions about three months in advance. While it’s not hard to put together packages or tailored retail displays, you can’t do it last-minute. 

To make it easy on you BeautyMark has created a cheat sheet for WHAT HOLIDAY you should be planning and WHEN. In addition to national holidays, be aware of local festivals and events in your own community.

SALON PROMOTION CHEAT SHEET

JANUARY
Earth Month
Spring Break
Wedding/Bridal Season

FEBRUARY
Mother’s Day
Prom
Memorial Day

MARCH
Father’s Day
Graduation

APRIL
Summer Break

MAY
Back to School

JUNE
Fall Color

JULY
Halloween
Thanksgiving
Black Friday

AUGUST
Holiday Season

SEPTEMBER
Holiday Season 

OCTOBER
New Year
Makeover Month
Resolutions

NOVEMBER
Valentine’s Day
St Patrick’s Day
Grammy Awards

DECEMBER
Easter
Academy Awards
Golden Globes

Selling Salon Services vs. selling the “Salon Experience”?

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Do salons and spas simply sell “hair cuts” and “massages”? 

Salon advertising promotes salon (and spa) services and products, but rather than focusing on the price point, the promotion or the special offer what beauty business’ should be selling the salon experience. 

The way the client feels when they leave the salon is the reason they pay for salon services. It’s ultimately not a salon’s price point, skills, education, or relationships that keep them coming back for more. Its how you make them feel.

Most marketing campaigns fall short and fail to communicate the “results” or the “outcome” from receiving salon or spa services. Stop thinking about your beauty business tools in terms of skills, services and products. Focus instead on identifying, improving and adding to the salon experience you provide your guests and advertise that.

Instead of telling everyone about you and your business, instead tell them how coming to your salon will make them feel. The desired outcome of every woman when visiting a salon is to FEEL BEAUTIFUL. Focus on how to make guests feel and you are more likely to hit the mark.

Selling Salon Services vs. selling the “Salon Experience”?