Beauty Branding 101: The Power of Charm

When the choices are many, what makes you choose one product over another? It’s all about the “je ne sais quoi" factor, that special something that allures and charms. Now transfer this idea to your beauty business. Are you a salon in a sea of salons? Or a skin care product amongst many? Do you have that indefinable “it factor” that draws in your buyer? How do you stand out?

“Brand” is the definition of a business in shorthand, because you can’t explain the who and the what of your business to everyone (that would be exhausting!). Your brand is your beacon, it signals and calls out to your potential purchasers so they can find you. What does your brand say about you? It speaks volumes without saying a word, good or bad. In a world littered with marketing noise and branding buzzwords, distinguishing your brand from the rest of the crowd is paramount to success.

Branding is a lot like flirting. Imagine the power of a brand that can genuinely flirt and connect with people. “Brand” is the combination of creative communications tools that say who and what you are in a visual snapshot. These tools take on many mediums such as font, color palette, pattern, images, and verbiage (voice). Branding is the creation of charm.

Unquantifiable, charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection with their audience. Simply put, charm is the secret weapon of successful beauty businesses. So, how can your beauty brand communicate with charm to become more engaging? It’s simple: Make every touch point with your beauty business brand delightful and inspiring. Communicate with charm. 

The power of charm is captivating, influential and magnetic. Every brand can benefit from integrating charm into their creative communications. In the business of beauty the bar is set high, beauty brands need a distinctive style to stand out and attract fashion-savvy clients in an over-saturated market. BeautyMark Marketing’s professional brand identity services create charming, believable, well-positioned brands. Our brand development process focuses to enhance your business and enliven your beauty brand. Charm is a powerful way to deliver your brand message. Charmed? I’m sure.

The Difference Between a Salon Logo and a Salon Brand

A salon logo is:
the representation of your business in its simplest form
the emblem or mascot of the business
the foremost element that triggers the feelings of consumers
critical for an organization to be recognizable a trademark

A salon identity is:
The complete package of brand elements that work together and create the impression or essence that customers come in contact with. This includes the logo, wordmark, font specifications, palettes, and patterns.

A salon brand is:
a concept, not a concrete object
the foundation of your entire marketing framework
the emotional and psychological relationship between a company and consumers
what people think and feel when they experience your company (the essence).

BeautyMark is currently accepting brand ID projects.We take your personality, your business, your audience, and your style into consideration throughout the design process. We take every little detail into consideration because we want you to LOVE IT.

The Brand Makeover or Brand ID Package is a complete design solution for your business. You will receive a kit of elements ready for use in print or web, as well as a guide to fonts and colors.