3 REASONS YOUR SALON OR SPA SHOULD BE BLOGGING

3 REASONS YOUR SALON OR SPA SHOULD BE BLOGGING

Most likely your spa or salon has some sort of online presence, and an informative website your clients can retrieve basic information about you from. However, have you ever thought about showcasing your expertise in wellness and beauty by starting a blog for your spa? Studies show businesses that blog four times per month generate 70% more leads than companies that don’t have a blog!

If that wasn’t reason enough- here are 3 more great reasons your salon should be consistently blogging: 

1. A Blog Keeps Your Clients Engaged Between Visits

Chances are, you don’t see your regular customers in your salon every day. However, this doesn’t mean you can’t keep them engaged in between visits. A blog is a great way to keep the connection strong between you and your clients, and keep you on their radar. Blogging can be quick and easy. Blog about things you know and feel strongly about- such as hair styling tips, helpful hints on skincare, ways to avoid split ends, etc. Not only will these posts keep your clients returning to your website, they will show that you care about your business and take it seriously. Keeping your blog content fresh and relevant will turn your loyal customers into loyal readers- which also means they are just one click away from scheduling their next appointment.

2. A Blog Showcases You As An Industry Expert 

A professional, routinely updated blog filled with valuable information within your industry is a great way to present yourself as an expert in your field. Write blog content that serves a purpose and shows off your knowledge. If you aren’t sure where to start, “How-To” posts are a great and easy way to do just that. 

3. A Blog Gives Your Business Personality 

Business websites tend to be pretty cut and dry. They typically include information such as your location, hours of operations, and appointment booking. And although your salon’s website is probably professional and functional- let’s face it, that type of information can bit a bit boring. A blog is a great way to give your business personality and easily brand yourself. Try humanizing your business website by blogging personal stories, tips and photos. Consumers love connecting with the “real” person behind the business or computer, and a blog is the perfect way to do that. 

We hope these tips encourage your salon to actively blog. Need to blog but just don’t have the time? No problem, let BeautyMark do it for you! We research, write posts of up to 500 words, and source and procure associated imagery. Paid blogging is a “2 step punch”. After a blog article is written, someone actually has to post and spread it across all social media networks. The second step of paid blogging is to “spread the buzz”. We have to get the posts out there on Facebook, Twitter et al and let the world know the posts exist! BeautyMark’s social-media-savvy team spreads your buzz and “socialize” the blog posts.

BeautyMark offers blogging services on a contractual basis, give us a call. We would love to hear from you!
Xo, BeautyMark

BLOG IT: Why Salons Should Blog + "2 Step Punch"

BLOG IT: Why Salons Should Blog

Blogging for your salon or spa - 4 times per month minimum - is time well spent or money well-invested (if you commission this service). Within 2+ months your salon or spa will reap the rewards in social media traffic, website traffic and brand awareness – all of which lead to the magical bottom line of sales.

 

Ideally your salon blog should be a part your website, to help your site get “visibility” or “search-able” to search engines. Ask your web designer/developer to set this up. Alternatively, get started by using a free blogging service such as a Blogger or WordPress.com then link your site to it somewhere.

 

So, are you ready for some content ideas? Great, let’s percolate!

1. Trends
The savvy salon owner stays ahead of beauty, hair and consumer trends and  turns them into opportunities for future revenue streams (with a new service offering or .

2. Services

Feature a service and describe in detail how you do it and the benefits. Remember to include price details and how to book to encourage sales!

 

3. Meet the team

Introducing your team can be a great way to make your salon feel approachable and friendly.

Why not feature a team member, talk about their fabulous skills, training and their favorite treatments. Add a bit of personality in there too, customers like to know the faces behind the brand.

 

4. Products

Products that you sell and use in your salon make for great content ideas. Tell clients how to use the product, and of course remind them that they can buy from you.

 

5. Behind the scenes

A little behind the scenes news adds some provenance to your salon. Sharing news like recent improvements, relevant and friendly stories such as team social events etc will help give personality to your brand and salon.

 

6. Clients

Featuring clients on your blog is a great way to share testimonials and to add credibility and approachability to your salon.

The genius part? Clients will share among their friends and family via Facebook and Twitter, so it’s a double whammy for content value. Ideas include before and after posts, or client “favorite services” stories.

 

7. Seasonal Deals

Seasonal deals are an obvious “great post” idea. Why not talk about offers during Summer or Christmas, or feature a birthday gift idea, or talk about life event related services like wedding packages or products for mums-to-be.

 

Getting the idea?

 

But what about imagery you ask? Sites like Veer and iStock are really affordable ways to get great images for business blogs for little investment.

 

So, let’s map this out for you even more:

 

Working with a 4 blog per month minimum ideal, let’s sketch out a 3 month blogging plan that will help your marketing and bring in business.

 

 

Month 1:

Product feature 

Behind the scenes 

Meet the team member 

Client story 

 

Month 2

Seasonal trend story 

Service focus 

Behind the scenes 

Meet the team 

 

Month 3

Product feature 

Seasonal trend story

Service focus 

Client story 

 

PAID BLOGGING SERVICES by a company that SPECIALIZES IN BEAUTY.

2 Step Punch

Need to blog but just don’t have the time? No problem, let BeautyMark do it for you! We research, then write posts of up to 500 words, including imagery sourcing and procurement.
 

Paid blogging is a “2 step punch”.

After a blog article is written, someone actually has to post and spread it across all social media networks. The second step of paid blogging is to “spread the buzz”. We have to get the posts out there on Facebook, Twitter et al and let the world know the posts exist! BeautyMark’s social-media-savvy team spreads your buzz and “socialize” the blog posts.

 

BeautyMark offers blogging services on a contractual basis, give us a call. We would love to hear from you! Xo, BeautyMark

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