Salon Only Add Some Merry to Your Salon Marketing


As the holidays quickly approach many salon and spa owners are gearing up for the busiest and most opportunistic time of the year for both service and retail sales growth. Here are some ways for salons and spas alike to put a little MERRY in their holiday marketing. There is no better time to bring a little CHEER to your bottom line. Here are a few ideas to get you in the spirit.

Holiday Promotion
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Deck the Halls
Determine a holiday look for your salon or spa and deck the halls! Decorate to add cheer, showcase product and service promotions, and give an overall “ho-ho-ho” to your business in your special branded way.

Cozy Coiffure Selfies
Encourage clients to post  pics of their “holiday coiffure” on Instagram or Facebook. Get people talking about your salon this season by adding some cheer. With very little effort, you can bring a sparkle to both your staff and clients.

Be Socially Merry
Don’t forget to dress your social media “holiday theme” as well. Change the banner on your business page, create holiday themed frames for your FB and Instagram photos. Add some sparkle and cheer to every “touch point” with your clients.

Holiday Drawing
December is a great time to do an annual “Enter to Win” contest. Think of a fun give away gift that will promote cheer (as well collect valuable email addresses). A great way to start a digital relationship with your guests. 

Gift Packages
Get creative. Pull together hair and skin packages that engage your guests with fun names, pretty packaging, and wonderful bows. This season look fresh with mint and red accents!

Holiday Team Photo
Take the time to promote your team. A playful way to connect to your current and future customers, a team photo makes your team approachable. Highlight the most meaningful gift they’ve ever received.

Cozy Beverages
Offering a cozy seasonal beverage is something that costs almost nothing, yet makes a huge statement. The cost is minimal, clients love it, and the salon smells amazing! Give your salon guests cozy drink options, like hot caramel apple cider with a cinnamon stick, hot cocoa with marshmallows, steamed milk with a caramel drizzle, and hot blueberry tea with a sugar butter cookie.

Holiday/Seasonal Mugs
Another way to make your mark is mugs - choose mugs that match your salon’s personality and add to an inviting holiday presentation.

These are just a few ideas, I’d love to know what you do to bring the holiday festive feel to your salon in comments below!

11 Merry Merchandising & Display Tips

This holiday season don’t limit your merchandising and display efforts to just your salon “retail space", spread the merry throughout your beauty business. There are plenty of additional places in the salon to promote products and services. Determine a holiday look for your salon or spa and deck the halls! Decorate to add cheer and give an overall “ho-ho-ho” to your business in your special branded way. For a plentitude of merry display ideas check out BeautyMark's Pinterest Board here: Salon Holiday Merchandising | Retail | Display

No1 Salon windows. 
Your salon windows are your most valuable advertising space. Holiday merchandising should be prominently showcased in the display window that faces the street. Don’t underestimate the power of talking to the street.

No2 Holiday Window Clings.
Holiday window clings can encourage customers to prepare for the Holiday Season, get them in a festive mood and walk into your store. Take advantage of the holidays to enhance brand awareness using window clings to catch the attention of passersby and entice them to purchase that last minute gift card or product for a friend. 

No3 Set a holiday theme windows. 
Pick a theme, be bold. Then choose decorations and retail products that tell a story. Theme everything to your story – from your color to your merchandise.

No4 Use mirrors. 
They add sparkle and depth, increase the light and expand the space.

No5 Incorporate movement into your display. 
Fluttering festive ribbons or dangling ornaments introduce motion and interest. A small fan can be used to create even more movement.

No6 Use a mixture of different sizes and shapes. 
Passersby traffic on the sidewalk can see a bottle of shampoo or a lipstick in your window. Drive-by traffic cannot. So mix both large and small items to catch pedestrians’ and car drivers’ interest.

No7 Appeal to all senses.
Don’t stop at visual appeal, think about how your salon smells and sounds. Put together different playlists of various holiday music, don't just play the tired Holiday favorites on a loop. Guests love hot spiced cider and its so easy to offer beautifully. Simply keep apple cider brewing in a crock pot with fresh sliced oranges and apples, cinnamon sticks and cloves. The cost is minimal, clients love it, and the salon smells amazing.

No8 The front desk. 
It’s your guest’s first and last stop. Be sure to place colorful product display trios and gift card holders in this important spot.

No9 Stylist stations. 
When a client sits in the stylist’s chair, you have at least a half hour to capture her attention. Create mirror talkers that “start the conversation” of your current and upcoming salon promotions.

No10 Shampoo bowls. 
It’s a client favorite spot (they love that scalp massage) so use it for merchandising or marketing too. Create a “display vignette” - a place to show off a gift-wrapped promotional item or sign.

No11 Salon rest rooms. 
Many salon owners don’t realize the value of this area. Here you have guests’ undivided attention, so create displays reminding them that your salon is the one-stop shop for holiday gift giving.

These are just a few ideas, we’d love to know what you do to bring the holiday festive feel to your salons. Leave comments below!