In North America Mother’s Day is one of the biggest “gift giving” holidays of the year. Salons and spas are perfect businesses to benefit from a Mother’s Day promotion that translates services and retail products into great Mother’s Day salon or spa packages. Remind consumers that gift cards, service packages and pampering retail products make memorable gifts for moms, grandmothers, aunts, wives and daughters.
Marketing studies tell us that Mother's Day spending peaks in the week between the 5th and the 12th of May so make sure to implement your Mother's Day campaign as soon as possible. Make this year’s Mother’s Day the most successful one yet, attract the right consumers to your salon for their gift-giving needs.
TIP #1 Cover All Budget Types
Divide up your service and product selections for all budgets, provide package options in different amounts to cover all budgets types.
TIP # 2 Think MEN
Remember that men purchase a significant portion of Mother’s Day gifts overall, put your Mother’s Day campaign in the windows in the form of posters to get walk-by traffic to walk-in. Market directly to men with a “stressed to the max wife” Mother’s Day hair or spa package.
TIP #3 Promote Everywhere
Promote your salon or spa Mother’s Day specials on all marketing channels including social media, website, and “in-store”.
1) Update website homepage slideshow to include image of Mother’s Day promotion
2) Post Mother’s Day promotion on all social media channels.
3) Create Mother’s Day promotional signage for windows and mirror talkers for individual stations.
4) Create scripts for staff to help them start the conversation about Mother’s Day behind the chair or at the point of purchase.
TIP #4 Gift Cards
Did you know that the most popular time for Mother's Day gift card sales is Mother's Day “eve”? Make sure it’s easy to purchase gift certificates in person and from your website. You should have both print and email delivery options available. Gift cards can be a big money making opportunity for salons if panicked gift givers can access your salon’s website and purchase a thoughtful gift for their loved one.
TIP #5 Mother’s Day Email
Send out an e-mail campaign announcing your Mother’s Day gift options. Remember that most sales for Mother’s Day will be at the last minute. Promote your salon or spa’s Mother’s Day packages or gift cards as perfect “last minute” gift options.
Run your campaign like this:
Email 1: May 1: Mother's Day Campaign Launch
Email 2: May 9: Only 3 Days left!
Email 3: May 12: Last 24 Hours Last Minute Gifts = Gift Cards
TIP #6 Pre-Made Mother's Day Campaigns
It's not too late to capitalize on Mother's Day in your salon with pre-made campaigns from BeautyMark Marketing. Learn more here
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