Marketing Tips to Glean Graduates

Graduation 2017 is around the corner - start booking trials and Graduation Day appointments now. Graduation season begins in May and runs through the month of June. Providing special graduation day services provides an opportunity to introduce your salon to students of all ages - this is especially relevant to salons located in college-towns. This walk across the stage serves up a huge opportunity to offer ‘celebrate the graduate’ packages can bring extra business to your beauty business the last weeks of spring.

Junior high, high school, college and university graduates across the country are spending money on men's and women's hair, makeup, brow shaping, facials, sunless tanning, manicures and pedicures. Be sure to build the Graduation season into your marketing calendar every year. Here are a few ways:

1) Offer Special Graduation Promotion Packages.
Creating affordable packages geared toward students generates new business, use graduation season as a chance to connect with students directly. Put together packages at 3 different price points and secure appointments with a 50% deposit (non-refundable). 

2) Referrals Rock.
Talk up your graduation services and promotions to current clients starting several weeks in advance. Word of mouth is one of the best ways to market your business. Try a friend referral offer for graduation services. For example: Schedule graduation services for yourself and a friend, receive Lash Application for free.

3) Offer special splurges.
If there’s ever a time that a student to splurge for a fancy hair clip, earrings or lip gloss, it’s for graduation. Even if you don’t typically stock these kinds of items, investing in some beauty accessories and displaying attractively in key retail area/s boosts the bottom line every time.

4) Check the dates for local graduations.
Call your local junior highs, high schools, colleges and universities to ask graduation ceremony dates. These dates will change every year, so in order to plan and staff accordingly make sure these dates are highlighted in your calendar.

5) Socialize.
Target graduates by posting "graduate-related" content May - June. Share inspirational quotes, congratulations and graduation planning tips. Facebook ads are a great place to start advertising special graduate offers and services. 

6) Graduation Packages Email.
When the time comes to plan graduation day beauty services make sure your salon is “top of mind” of regional graduates. Send an e-mail campaign to promote your graduate packages. For easy booking offer simple price points with memorable package names such as "Top of the Class", "Follow Your Dreams", "Valedictorian", or "One Smart Cookie". Get creative!

7) Gift Cards for Grads.
Gifts for high school and college students should be highlighted at this time as well. Gift cards are the perfect gift, remind gift givers by displaying prominently with graduation cards.