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Imagine a full year of premade promotions from January through December. Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out plan of specials and promotions for your salon. Monthly promotions help keep clients and prospective customers aware of your salon, or “top of mind” and remind or motivate guests to make an appointment. The best offers are those that add value without a lot of costs.
We customize and execute everything — including emails, social media posts, home page banners, landing pages, and in-store marketing materials such as posters, mirror talkers, and bounce-back cards. We provide all content and graphics. And we do all this at a rate you can afford as a small business. We can do it at such an affordable price because BeautyMark Marketing has already done 95% of the marketing and creative work, leaving the remaining 5% for offer and branding customization.
Turn every promotion into a viral campaign to get more customers via word-of-mouth
– Social posting (Facebook, Instagram, Pinterest)
– Save time, money, and effort on launching terrific marketing campaigns.
– Launch entire marketing campaigns as easy as 1-2-3.
– Full marketing services at a fraction of the cost of agency prices
Why Are We Different From Other Marketing Services Providers?
We are salon and beauty marketing specialists. We “get” beauty.
Instead of handling your salon marketing efforts in-house, let BeautyMark act as your marketing director. We will administer salon promotions across all digital platforms on your salon’s behalf. Simply put, we rock!
Tired of having to educate your marketing agency on your beauty business? We are the salon industry specialists, our beauty business expertise allows us to mix business with pretty.
Our campaigns feature low-cost, value-added offers. BeautyMark implements a combination of strategic styles and promotional methods including; maximizing calendar {both seasonal & holiday}, special packages, up-sell and cross-sell, add-on services, friend referrals, encourage gift card sales, limited-time offers, and bonus treatment offers.
Benefit from gorgeous editorial design and styling, modern graphics and type, and on-trend color palettes and themes.
Our headline-driven approach gets read and responded to. Tongue-in-cheek headlines, catchy tag lines, and fresh service offerings give your promotion personality.
Our campaigns feature premium photography with fresh, modern styling.
Our promotions are the perfect match for attracting new clients, increasing the visit frequency of current clients, and bringing back existing clients. It’s a triple-hit threat.
Subscribers receive sophisticated salon marketing services for 1/4 of the cost. By servicing only the salon industry niche, subscribers “share” the expense of professionally crafted campaigns at a fraction of the cost of independently hiring the same services from a marketing agency.
Clients are acquired, engaged, and maintained through advertising. The cost of cultivating a client is minimal if compared to the potential annual revenue generated per client ($1000 – $2000 on average).
Our call to action campaigns gets both current and potential clients to ACT.
Imagine the combined dollar return of:
1} Reinvigorated otherwise disengaged clients
2} Increased visit frequency of current clients
3} Cross-selling services
4} Adding 3 – 15 new clients per month
5} An overall boost in your salon marketing response rate.
Imagine a full year of premade promotions from January through December. Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round.
BeautyMark specializes in beauty business marketing. Learn more BeautyMark Digital Marketing Services or you can Schedule a Chat with Me here and make sure to follow our blog HERE for weekly tips on salon marketing tips
Get our Free Beauty Business Calendar here
Plan and align your marketing campaigns & activities with our Beauty Business Marketing Calendar
– Ready-to-use editable 12-month calendar
– Dates and events to promote throughout the year
