The key to summer salon promotions is to “solve” the season’s skin, hair, beauty and wellness needs. Dive-into the summer season with cool campaigns that will keep your appointment books sizzling.
Monthly promotions are simply well thought-out plans to keep clients and prospective clients aware of your salon. You want your salon or spa “top of mind” when they are motivated to make an appointment. Make sure it is you they call.
1. Memorial Day Weekend
Contrary to popular belief, the official kick off to summer is the perfect time to sell salon and spa services. For 70% of the country Memorial Day means “first time” skin exposure after a long winter of covering up. Summer time cuts and styles, skincare products, pedicures (time for sandals, which means it’s time for cute toes), and manicures.
2. July 4th Holiday
The highlight of the summer holidays, July 4th spells specials. Focus on skin care and sun protection, hair management - the sun is hard on hair, especially color treated hair, so offer treatments accordingly - and manicure/pedicure maintenance.
3. Red, White and Blue
Patriotic colors are the perfect palette to get you through the summer months. Go for a striped or star theme, use red/white/and blue props such as beach towels, beach umbrellas, bathing suits. A great way to remind clients to make appointments to be at their best come beach or pool time.
4. Summer Packages
What services do prospective clients really need during the summer months? Go-to summer services make great salon and spa promotions. Don’t discount, create packages to keep them coming back and “maintain” the appearance during the summer months. Make sure your salon marketing message communicates value, the best offers are those that add value without a lot of cost.
5. Summer Hair
Summer months are ideal months for easy-manage, low fuss haircuts and face framing highlights for a sun-kissed look. Live in a humid part of the country? Tame frizz and increase summer revenues by offering discounts on blowout services. Help clients beat the heat with conditioning treatment and blow out service specials. This offer is the perfect example of value added without a lot of cost. Keep the service under 45 minutes and offer at discounted rate. Sell summer blowout packages.
6. Summer Waxing
Bikinis and short shorts call for tamed unwanted hair - offer waxing packages that include legs, bikini and underarms.
7. Summer Skincare
Dry summer months and exposure to too much sun call for pampered pores, design special facials to cool and soothe summer skin.
8. Summer Nails
As temperatures rise, off comes the heavy footwear and out come the sandals. Highlight pedicure services so clients can “rock” sandal-worthy toes. Take advantage of the toe exposure season by offering special foot peels and renewal-themed pedicures.
9. Beach-Ready Skin
Entice clients to get beach-ready skin with body scrubs or polishing treatments. Great services to sell with tanning services. Combine them for a package.
10. Summer Tanning
Tanning and bronzing services (spray, gel, tanning bed) are an obvious demand during the summer months. Everyone wants to flaunt a tan! Create a pre-paid package that commits the client for a three-month period to maintain that “perfect shade”.