A magical day that will be memorialized in photos for years to come, BIG Day hair and beauty is BIG business. Brides, and her attendees, want to look perfect for wedding day photos. As a beauty business, you are in the ideal position to help everyone look and feel their best. If you want more brides walking through your salon door, try these 8 tips to grow this profitable niche for your salon.
1. Add a Bridal/Wedding Services Menu
Create a separate Bridal Services Menu and tailor studio, salon, or spa services for the bride-to-be. It is a time when a bride-to-be feels the center of attention, so make them the center of YOUR attention.
- Bridal and Attendees Makeup Application
- Bridal Eyelash Extensions
- Bridal Spray Tan
- Bridal and Attendees Hair/Up-dos
- Bridal and Attendees Manicures and Pedicure
- Bridal Facial Package - facial services to help brides achieve a flawless wedding complexion.
- Bridal Massage Package - massage series to help brides achieve pre-wedding stress-relief.
- Bachelorette Spa Parties
To Do Tip: Offer a "Bridal Brow Rehab" as a bridal package, a series of shaping, threading, sugaring, or waxing services. Corrected brows are a Big Day must-have, it can take from 3-9 months to perfect and correct a bride's brows.
2. Add a Wedding Services Tab
Add a separate Bridal/Wedding Services page to your web site. Along with the bridal services menu and pricing, feature professional images of gorgeous brides and bridal parties - if they are your own, even better!
To Do Tip: Add a bridal image to your salon homepage slideshow. Your homepage is like your digital salon doormat - by adding an image of a bride you are communicating that your salon offers bridal services.
3. Share Bride Testimonials
Share wedding testimonials on both the salon website and social media channels. Testimonials demonstrate a proven track-record. To post to social media create a branded graphic image with the testimonial as a quote. Then share away.
To Do Tip: If you don’t have any testimonials, contact past clients and ask if they will write just a couple of sentences about their experience.
4. Target Brides Social Media Strategy
Create a social media strategy to target brides by posting a stream of bridal content for several months (March - June). Share bridal themed posts from beauty how-to’s, to bridal hair inspiration, to wedding planning tips.
To Do Tip: Facebook ads are a great place to start advertising special bridal offers and services.
5. Get The Word Out
Get the word out in your community that your salon offers bridal hair and makeup services to wedding planners, photographers, caterers, and popular local wedding venues. Word of mouth and referrals are one of your best wedding salon marketing tools.
6. Referral Cards
Provide key outlets and your team with branded bridal referral cards - hand out referral cards to the bridal party and friends of the bride. Weddings can be catching, so catch the next one!
7. Bridal Consultation
Trust is crucial for attracting brides to your salon. To build trust and put her at ease offer complimentary bridal consultations and a trial-run as part of your bridal package. It’s a bride’s big day, make her feel confident she will be camera-ready and picture-perfect.
To Do Tip: Request the bride to bring inspiration photos of desired hair and makeup.
To Do Tip: Request the bride to bring any headpieces or veils to be worn on head.
To Do Tip: Create a "look book" of bridal hair and makeup inspiration for reference during consultation, this, again builds trust.
8. Charge Generously
The secret to a lucrative wedding hair and beauty business is to charge correctly. If you offer exceptional bridal services charge generously for it. The key is to attract well-heeled clients who are happy to pay the right price for the right service.
To Do Tip: The value of your bridal services should be based on the fact that Saturday is the busiest day for a salon and the most popular day for weddings - so charge accordingly.
To Do Tip: If services are performed on-site they involve travel and convenience - so charge accordingly.
Vow to make this year’s bridal season the most successful one yet, attract the right brides to your salon for their big-day beauty needs.