Some promotional ideas in December could help fill your books in January. Here are a few salon marketing ideas that will make the first months of 2016 better than ever!
1) Last Minute Gift Card Sale
Run a gift card “sale” for one day only, right before Christmas. Send an email the last few days before Christmas to remind guests that the clock is ticking! Answer their gift-dilemmas with simple solutions. Special promotions, gift cards and even the chance to take a break from holiday stress—are just a click or phone call away.
On this particular day, offer two gift cards for the price of one. The key? Make it clear that these particular gift cards can only be redeemed for services in the months of January and February. This will help you fill the quieter months at the start of the New Year.
2) NYE Promotions
Are you cashing in on the New Year’s Eve crowd? Be sure to mention your NYE promotions. Invite guests to pre-book their NYE-Day appointment so they’re party ready! Start discussing the occasion with every client and offer party-goers a great NYE package. After all, who wouldn’t love to head out with a professional blowout and makeup application to ring in the New Year? Countdown to midnight becomes countdown to cash.
3) Pre-booking Specials
To help encourage January bookings advertise a pre-booking special –– extend a discount to clients that schedule an appointment for January in December. Make sure the promotion clearly states that the discount is not valid without a pre-book and service discounted day of service in January. The benefits are twofold— rewards clients and ensures steady business during the post-holiday slowdown months.
4) “Gift” Top Clients
Include low-value gift cards into holiday goody bags and give to top 25 or 50 loyal clients (depends on the size of your clientele). The cards may get passed onto family and friends so you might win a new client come January.
5) Gift-Card Contest
Use gift cards to run a contest on Facebook or your web site on the weeks leading up to New Years. It’s a great way to draw attention to your New Year pre-booking offers and specials. To enter, require people to sign up to your salon e-newsletter, “Like” your Facebook page or share your blog.
6) Think ahead to Valentine’s Day
In January start thinking ahead to Valentine’s Day promotions to kick off the month of February.
Give your guests something fun to look forward to!