As the holidays quickly approach many salon and spa owners are gearing up for the busiest and most opportunistic time of the year for both service and retail sales growth. Here are some ways for salons and spas alike to put a little MERRY in their holiday marketing. There is no better time to bring a little CHEER to your bottom line. Here are a few ideas to get you in the spirit.
Deck the Halls: Determine a holiday look for your salon or spa and deck the halls! Decorate to add cheer, showcase product and service promotions, and give an overall “ho-ho-ho” to your business in your special branded way.
Cozy Coiffure Selfies: Encourage clients to post pics of their “holiday coiffure” on Instagram or Facebook. Get people talking about your salon this season by adding some cheer. With very little effort, you can bring a sparkle to both your staff and clients.
Be Socially Merry: Don’t forget to dress your social media “holiday theme” as well. Change the banner on your business page, create holiday themed frames for your FB and Instagram photos. Add some sparkle and cheer to every “touch point” with your clients.
Holiday Drawing: December is a great time to do an annual “Enter to Win” contest. Think of a fun give away gift that will promote cheer (as well collect valuable email addresses). A great way to start a digital relationship with your guests.
Gift Packages: Get creative. Pull together hair and skin packages that engage your guests with fun names, pretty packaging, and wonderful bows. This season look fresh with mint and red accents!
Holiday Team Photo: Take the time to promote your team. A playful way to connect to your current and future customers, a team photo makes your team approachable. Highlight the most meaningful gift they’ve ever received.
Cozy Beverages: Offering a cozy seasonal beverage is something that costs almost nothing, yet makes a huge statement. The cost is minimal, clients love it, and the salon smells amazing! Give your salon guests cozy drink options, like hot caramel apple cider with a cinnamon stick, hot cocoa with marshmallows, steamed milk with a caramel drizzle, and hot blueberry tea with a sugar butter cookie.
Holiday/Seasonal Mugs: Another way to make your mark is mugs - choose mugs that match your salon’s personality and add to an inviting holiday presentation.
These are just a few ideas, I’d love to know what you do to bring the holiday festive feel to your salons.