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Spring Equinox represents a time of renewal, sunshine, longer days, and revealing more skin, thus translating to some of the busiest months of the year for beauty businesses.
Bring the spring into the salon. With some fresh ideas and creativity you can create a salon experience that guests will not find elsewhere. Theme everything to the “story” – color choices, merchandising support elements, point of purchase signs, seasonal merchandise offerings – should all further visually support the theme. A unique shopping atmosphere sells more retail and adds to the bottom line.
Determine a Spring “look” for your beauty business and express it by choosing decorations and retail products that tell a story in your special branded way. This type of merchandising requires a little planning and a few “props” to add personality to salon displays.
Inspiration images via Pinterest
Create small vignette displays that are grouped by color or theme, the purpose is to show-off your “wares” in a fresh way each time a client visits, every 6 to 8 weeks. Mix retail with merchandising support elements – these are the little details such as butterflies, nests, eggs, bird cages, gardening tools, vintage books, baskets, or trinkets that make your displays special.
Fresh flowers mixed into displays add instant zest for such a little cost. Fresh small bouquets in varying mini vases filled with tree branch blossoms, violets, bulbs, or flowers of any color add spring to any retail display.
Tell your story clearly with themed point of sale signs or shelf talkers mixed into retail displays. Point of sale signs clearly state prices, products, packages, or specials you wish to highlight which both informs and encourages purchase.
Don’t limit your Spring retail your salon normally stocks. Load up your retail space with spring-themed merchandise such as floral headbands, clips, sunglasses, spring trend makeup, nail lacquer, and jewelry.
Flowers and everything green are traditional symbols of Spring. Pick a theme, go floral, go green.
What is a Selfie Station you ask? It’s a cool staged place or space in your salon specifically designated for clients to take selfies – just make sure you include your salon logo and hashtag. Add a Spring Selfie Station in your salon to play up the season. A green leaf backdrop with florals, hanging paper flowers, the possibilities are endless.
The Easter holiday is a key calendar event, yet it is often overlooked. The timing of Easter sits in line with spring promotions, so play it up with pastel shades, bunnies, eggs, baskets, and all the sweet items that makes Eastertime such a treat.
Need a Spring promotion and haven’t planned it yet? Let BeautyMark help maximize your Spring Season returns. Check out our pre-made email campaigns, social media graphic posts and website banners. Don’t miss out on another revenue-generating opportunity.
Inspiration images via Pinterest
