Keep it Cool this Summer with Monthly Promotions

summer beauty business ideas

Monthly promotions are simply well thought-out plans to keep clients and prospective clients aware of your beauty business. You want your salon or spa “top of mind” when they are motivated to make an appointment. Make sure it is you they call. 

Slow summers can be a thing of the past if fresh promotions are implemented to keep clients connected and coming back. The key to summer salon promotions is to “solve” the season’s skin, hair, and beauty and wellness needs - which in the summer is all of the above!

Dive-into the summer season with cool campaigns that will keep your appointment books sizzling. 

1. Red, white and blue 
Patriotic colors are the perfect palette to get you through the summer months. Go for a striped or star theme, use red/white/and blue props such as beach towels, beach umbrellas, bathing suits. A great way to remind clients to make appointments to be at their best come beach or pool time. 

2. Summer kick off
Memorial Day IS the official kick off to summer. Contrary to popular belief, summer is the perfect time to sell salon and spa services.

- For 70% of the country June means “first time” skin exposure after a long winter of covering up.

- Summer time cuts and styles, skincare products, pedicures (time for sandals, which means it’s time for cute toes), and manicures. 

3. July 4th Holiday
The highlight of the summer holidays, July 4th spells specials. Focus on skin care and sun protection, hair management - the sun is hard on hair, especially color treated hair, so offer treatments accordingly - and manicure/pedicure maintenance. 
4. Summer Packages fill July and August Books
What services do prospective clients really need during the summer months? Go-to summer services make great salon and spa promotions.
Don’t discount, create packages to keep them coming back and “maintain” the appearance during July and August. Make sure your salon marketing message communicates value, the best offers are those that add value without a lot of cost. 

Summer Hair
Summer months are ideal months for easy-manage, low fuss haircuts and face framing highlights for a sun-kissed look.
Live in a humid part of the country? Try these ideas:
- Tame frizz and increase summer revenues by offering discounts on blowout services.
- Help clients beat the heat with conditioning treatment and blow out service specials. This offer is the perfect example of value added without a lot of cost. Keep the service under 45 minutes and offer at discounted rate.
- Sell summer blowout packages. 
Summer Waxing
Bikinis and short shorts call for tamed unwanted hair - offer waxing packages that include legs, bikini and underarms.

Summer Skincare
Dry summer months and exposure to too much sun call for pampered pores, design special facials to cool and soothe summer skin.

Summer Nails
As temperatures rise, off comes the heavy foot-wear and out come the sandals. Highlight pedicure services so clients can rock sandal-worthy toes. Take advantage of the toe exposure season by offering special foot peels and renewal-themed pedicures.

Beach-Ready Skin
Entice clients to get beach-ready skin with body scrubs or polishing treatments. Great services to sell with tanning services. Combine them for a package. 

Summer Tanning
Spray tanning services are an obvious demand during the summer months. Everyone wants to flaunt a tan! Create a pre-paid package that commits the client for a three-month period to maintain that “perfect shade”. 

Launch your summer specials with a bang! 

How to Sizzle Retail Sales with Summertime Merchandising

Merchandising refers to the in-store variety of products available for retail sale and the display of those products to stimulate interest and entice customers to make a purchase. Best salon merchandising practices would refresh based on average client visits, every 6 to 8 weeks. With the summer solstice on June 21st, this becomes a great time to bring the summertime season IN.

Determine a summer "look" for your beauty business and express it by choosing decorations and retail products that tell a story in your special branded way. This type of merchandising requires a little planning and a few "props" to add personality to salon displays. The objective is to create a salon experience that guests will not find elsewhere. 

1. Pick a theme.
The summer themes are limitless. Beach, nautical, sea, picnic, tropics, travel, stars and stripes, camping, ice cream, flamingos, pineapples, watermelon are all traditional themes and symbols of summer.

2. Merchandising tells a story.
Theme everything to a summer "story" – color choices, merchandising support elements, point of purchase signs, and seasonal merchandise offerings all work together to further visually support the theme. A unique shopping ambiance sells more retail and adds to the bottom line. To get some ideas for themes and props check out our Summer Merchandising Pinterest Board.

3. Summer-themed window displays.
Your salon windows are your most valuable advertising space. Summertime merchandising should be prominently showcased in the window. Don’t underestimate the power of talking to the street. Pick a theme, be bold.

4. Add new summer-themed products to your salon retail.
Adding a new line of products to your salon retail could open up whole new lines of business for your salon. Expand inventory by bringing in a line of nail polish, sun glasses, straw hats, flip-flops, beach towels, beach bags, cosmetic travel bags, jewelry, self tanning lotions or sprays, skin and hair products with SPF protection.

5. Summertime retail props
Mix retail with merchandising support elements - these are the little details such as pineapples, watermelon, flamingos, beach balls, straw hats, straw bags, vintage suitcases - elements that make your displays special. Create small vignette displays that are grouped by color or theme, the purpose of merchandising is to show-off your "wares".

6. Add zest with fresh flowers
Fresh flowers mixed into displays add instant zest for such a little cost. Fresh small bouquets in varying mini vases filled with tropical leaves and flowers, garden roses, dahlias, or sunflowers. Flowers add instant summertime to any retail display. 

7. Shelf Talkers
Tell your story clearly with themed point of sale signs or shelf talkers mixed into retail displays. Point of sale signs clearly state prices, products, packages, or specials you wish to highlight which both informs and encourages purchase. 

8. Summer-Themed Selfie Station
What is a Selfie Station you ask? It's a cool staged place or space in your salon specifically designated for clients to take selfies (make sure you include your salon logo and hashtag).

Add a summertime-themed selfie station in your salon to play up the season. Paper ice cream cones, plastic flamingos, bright painted pineapples, watermelon selfie sticks, hanging tropical leaves and flowers. Add a bit of color and fun to encourage salon tagging, or use it yourself for salon before and after shots shared on social media.

Dive-into summertime merchandising to sizzle retail and service sales this summer.