How to Attract New Clients to Your Salon - Friend Referrals

friendreferrals

BeautyMark loves Friend Referrals. We believe they are one of the best tools to attract new clients to your hair or beauty salon. In fact, 74% of women felt recommendation was the most important factor when choosing a hair salon. Moreover, clients who come via recommendation tend to be more loyal than those attracted by discounts or other promotions. 

What makes a loyal client willing to recommend your salon to their inner circle sanctum? Make them feel good. Clients might forget what you said,  forget what you did, but they will never forget how you made them feel. Ask yourself, how do your clients feel when they visit your salon? Do they look and feel fabulous as they leave? 

1. Great Experience Creates Trust.
Trust is key to getting salon recommendations. Make sure your clients feel confident that if they recommend your salon their friends will have that same great amazing experience. 

2. Make Clients Feel Good.
What makes a loyal client willing to recommend your salon to their inner circle sanctum? Make them feel good. Clients might forget what you said, but they will never forget how you made them feel. Ask yourself, how do your clients feel when they leave your salon? Do they look and feel fabulous? The desired outcome of every woman visiting a salon is to feel beautiful. Focus on the guest experience and watch your referral rates soar - a great experience creates trust.

3. Ask Via Card Referral System.
A simple card referral system works excellent, it gives your clients something tangible to “pass on” to their friends and return to your salon.

4. Give Generous Rewards.
Be generous with friend referral marketing incentives. Tempt and reward current clients to spread the word of your fabulous services to their friends and family. Calculate the dollar value a new salon guest is worth to your salon over the period of a year and mark your incentives accordingly.

5. Digital Promotion.
Prominently display and promote your salon friend referral on your website homepage and via regular salon email campaigns.

6. Spread the Word Via eWOM.
Regularly use your eWOM (electronic word of mouth) to spread your salon friend referral to all of your followers via social media channels. 

7. Track Referral Rate Monthly.
Measure results of your salon referral system by tracking the number of new salon guests per month. Continue to fine-tune your system over time can add to the bottom line. A continuing goal of any successful salon is to increase referral rates.

GROW YOUR SALON BUSINESS: Numbers to Know

GROW YOUR SALON BUSINESS: Numbers to Know

As a salon marketing agency we are often asked “How do I grow my salon business?” That’s the million dollar question! There is no get rich quick scheme in the professional beauty industry – it’s about hard work, loving what you do, and knowing “your numbers”.

What are “your numbers” you ask? The numbers to know are:

1. # Current Guests per month
2. # Average service ticket
3. # Average retail ticket
4. # Percentage buying retail
5. # Pre-booking Rate
6. # Retention Rate

Number of guests per month – You need to know (mark, measure) where you are to determine where you want to go (benchmark, goal). To achieve your goals you need to be “in the know” of how many guests your salon (or you) needs to achieve your goal. Marketing works best when it has a specific target in mind (I want to go from 100 to 150 guests per month).

Average service ticket – This number tells you how much $ (on average) each guest is spending on services. Your salon may not need as many new guests as you think, instead focus on existing guests to spend more through trying additional services. Ideally you want both.

Average retail ticket – A lot like average service, but for retail. Retail product recommendations and sales attribute to business growth through both raised revenue and perception level of your salon and staff’s professionalism and beauty expert.

Percent buying retail – This is one of my favorites. This number tracks how good your staff is at converting service guests into retail guests. This number tracks your staff’s sales behavior. This number can really add to the bottom line, and it is your secret weapon to growing your business.

Pre-booking – Wether you are just starting out as a hairdresser you often overlook this very important stat. If I only see one person today, I better be prebooking them. This is how you take control of your business.

Retention – Is you overall how “good am I score”. This tells of all the people that have come in an a specific period how many of those actually came back. Very important number. Please understand this is a lagging indicator and will take months before you can look at it.