For many families across the US August and September are back-to-school months and pose as a second “new year” of the annual calendar. This is a period of transition from the lazy days of summer to jam-packed days of routine. Many schools resume in mid-to-late August, making the first week of August the perfect time to implement a back-to-school theme update.
Determine a back-to-school "look" for your beauty business and express it by choosing props and retail products that tell a story in your special branded way. This type of merchandising requires a little planning and a few special details to add personality to salon displays. The objective is to create a salon experience that guests will not find anywhere else.
No1 Pick a theme.
Back-to-school themes are plentiful. Anything school-related grouped by color such as hardback books, chalkboards, world globes, alphabet cards, or natural references such as apples, or fall leaves are all traditional back-to-school symbols.
No2 Merchandising tells a story.
Theme everything to a back-to-school "story" – color choices, merchandising support elements, point of purchase signs, and retail offerings work together to visually support the theme. A unique shopping ambiance sells more retail and adds to the bottom line.
* To get more ideas check out our Back-to-School Merchandising Pinterest Board.
No3 Back-to-School themed window displays.
Salon windows are your most valuable advertising space. A Back-to-School theme should be prominently showcased in the window. Don’t underestimate the power of talking to the street. Pick a theme, be bold.
No4 Add new back-to-school-themed products to your salon retail.
Adding a new line of products to your salon retail could open up whole new lines of business for your salon. Expand inventory by bringing in hair treatment products, fragrance, cosmetic organizers, pretty notebooks and pens or "dorm-inspiring" items (good gifts or POP).
No5 Retail props.
Mix retail with merchandising support elements - these are the little details such as lunch boxes, chalkboards, vintage school books and typewriters - elements that make your displays special. Create small vignette displays that are grouped by color or theme, the purpose of merchandising is to show-off your "wares".
No6 Add zest with fresh flowers.
Fresh flowers mixed into displays add instant zest for such a little cost. The simple use of fresh apples and sunflowers in pretty vases add instant summertime to any retail display.
No7 Shelf talkers.
Tell your story clearly with themed point of sale signs or shelf talkers mixed into retail displays. Clearly state prices, product highlights, seasonal packages, or specials you wish to highlight. Signage should both inform and encourage purchase.
No8 Back-to-School themed selfie station.
Add a bit of back-to-school fun to encourage salon tagging, and/or use it internally for salon before and after shots to share on social media. What is a Selfie Station you ask? It's a cool staged place or space in your salon specifically designated for clients to take selfies.
Add a Back-to-School themed selfie station in your salon to play up the season. Large apples, hanging streams of paper leaves, vintage books and typewriters, a chalkboard backdrop (with your salon logo in chalk).
This August and September implement a Back-to-school merchandising theme to add retail and service dollars that count!