When done right, coordinated salon promotions can generate a steady flow of guests year round. The key to salon promotions is to “solve” the ever-changing beauty problems and needs throughout the calendar year. Create incentives that address holiday or seasonal needs of the skin, hair, beauty, and wellness each month of the year. Seasons and public holidays are at the heart of a successful salon marketing calendar.
Specials and promotions are simply a well thought out plan for your salon. Monthly promotions help keep clients and prospective customers aware of your salon , or “top of mind”. Make sure when they are motivated to make an appointment they think of you. Make sure your salon marketing message communicates value, the best offers are those that add value without a lot of cost.
August and September are jam-packed with return to school and return to routine activities. As the fall season approaches, so does a change of climate and schedule stresses. Summer months spent in the sun, wind and water make the fall season the best time of year to grow business by offering solution-driven treatments.
What are some strategies for promoting “back-to-school” services during this time of the year?
1. Offer hair conditioning treatments or glossing treatments
2. Extend a special back-to-school beauty supply offer on retail products
3. Offer a college student offer on highlights or hair cuts
4. Extend hair color specials for a new look for the season
5. Translate fall hair and beauty trends into offers
Riotous volume or eyelashes the size of dinner plates, translate hair and beauty trends into specials
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