Potential clients window-shop the internet just like they window-shop in the real life. As brick and mortar beauty salon business, your website is most likely the first contact or interaction potential clients will have with your brand. First impressions count, so be sure your salon website articulates who you are and captivates with a stunning salon brand image.
The first and most important goal online is for your salon website to be “findable” - just like the physical location of your salon - you can be easy to find, or not. Make sure your site is on Main Street - you want your salon site to show up when potential guests search for salon services in your area.
The second goal online is to CAPTIVATE once they find you. A great looking website begins with the development of a polished brand image. A salon brand is a concept, the foundation of your entire marketing framework, the emotional and psychological relationship between a company and consumers. A salon brand is what people think and feel when they experience your company (the essence).
Here are the basics to include for salon web design:
Make it easy for clients to find your phone number and location. Don’t just put it on your contact page - list it where it can be viewed on EVERY page. Header or footer. On the Contact Page make sure to add a map with easy access directions.
Let potential clients want to see the “inside” of your salon. Literally. Make sure you include images of your salon interior space/s as well as a street view images. If they can see your establishment and view how beautiful, quaint, or whimsical your salon space is a potential client will be more comfortable/likely to book an online appointment. BeautyMark recommends a web banner slideshow on your salon home page to feature your salon establishment images.
Services and Price:
One of the first pages potential clients look at, so be sure to feature all of your services with well written descriptors and clearly defined prices.
Allow potential clients to get to know your salon team. Showcase your salon service providers through mini bios that advertise their amazing expertise and experience. This lends credibility to your salon and adds authority as industry experts.
Are you passionate about the products you feature/utilize in your salon services? Do you have a special “in-house” treatment that differentiates you from the rest? Let potential clients know the products and brands sold in your salon and why you love it. Spread the word on why you choose the brands you retail in your salon.
Before and After Image Testimonials:
Show the world what other clients are saying and experiencing at your salon. Before and after testimonial images are a great way to show off your team’s talent. Post them not only to your web site but to your social media outlets too for maximum exposure.
Online Appointment Booking:
By integrating appointment management software into your website, both potential and existing clients can schedule an appointment from anywhere at anytime. Imagine filling appointments while you sleep! BeautyMark recommends MindBody as a stunning software solution that helps manage your business 24/7.
Make it easy for clients to buy! Instant purchase applications can add thousands to your bottom line. Start selling gift cards online through a gift certificate shopping cart system and simple buy it now option. Sell instant gift cards for packages or dollar amounts in higher denominations. Happy Selling!