Did you know that the three most popular days for salon online Instant Gift Certificate sales are all “eves”? Christmas Eve, Valentine’s Day Eve & Mother’s Day Eve. Panicked gift givers, who didn’t plan ahead, can access your salon’s website and purchase a thoughtful gift for their loved one, making instant gift certificates a big money making opportunity for salons. BeautyMark Marketing offers instant gift certificate eCommerce applications.
In addition to offering gift certificates for dollar amounts, consider putting together special combination packages. When people receive a gift certificate for a dollar amount, they tend to use it to purchase services they are already receiving at the salon. It is more profitable to sell “luxury service" packages to expose clients to new services they have never tried and could continue, at least occasionally.
Packages are also a great opportunity to sell combinations of services, maybe a cut, color, hydrating treatment, styling lesson and retail product for one price. Every time you can add to the services your clients are receiving, you are increasing their value and reducing the number of new clients you need to have coming into the salon.
Tips To maximize your package sales:
Create packages at several price points. Don’t be afraid to offer high priced items like “A Year of Hair Color” or “A Massage of the Month”. Gift givers can be very generous with their money if the gift is right.
Encourage higher gift card sales by combining 3 or 4 services into a BEAUTY DAY specially priced at 25% off for a limited time near your important “Eves”.
Create in-salon signage to let your clients know what gift packages are available.
Online packages and gift certificates help you work smarter, not harder and can add thousands of dollars to your bottom line.
BeautyMark Marketing salon web sites make it easy to sell Instant Gift Certificate for packages or dollar amounts. Custom signage from BeautyMark Marketing helps you sell even more. Happy Selling!