How To Hashtag to Attract Dream Clients

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Have you ever thought of hashtags as keywords to attract dream clients? Hashtags are not just for Instagram anymore. Use them across all your salon or spa social media channels; Instagram, Facebook, Pinterest, Google+ and Twitter. All of these channels act as traffic funnels to build your hair or beauty brand and increase engagement.

What are hashtags? Quite simply, the hashtag symbol (or pound #) will turn any word or group of words following it into a searchable link. Are hashtags a part of your salon marketing repertoire? If not, they should be. Hashtags provide salon owners the opportunity to acquire dream clients via keywords. A hashtag allows you to post content and follow topics based on keywords. 

When done right, hashtags can help potential guests and salon groupies find your salon or chair. The right hashtags can translate to more guests coming to your business and more dream client appointments on the books.

How-To Optimize Salon Hashtags

No 1. Be sure your main comment is legible. 
Don't load it with hashtags, too many #s make text difficult to read and generally turns people off. Instead, add your hashtags to the end of your comment or put it in a new comment just below. 
* Best Pick: 6-11 hashtags per image in the 1st comment section

No 2. Double-check that your hashtags do not include a space. 
Hashtags only work when keywords are linked together e.g. #santamonicahairdresser. A space in your hashtag is essentially a break in your link e.g #santamonica hairdresser - this frequent mistake loses the search-ability factor of your link. Hashtags are the like "clickable content links", the perfect way for dream clients to find you. 

No 3. Make sure you DO leave a space BETWEEN hashtags. 
Spaces between hashtags act as commas, so eliminate the use of commas in-between hashtags and use a simple space between hashtags e.g. #santamonicahairdresser #oribe #oribesantamonica

No 4. Always use location hashtags.
What is a location hashtag? It is where your beauty business is located. As a brick-and-mortar business, location hashtags help clients find you. State, city, and regional hashtags connect you with potential clients searching for a salon, spa, or service in your area. It also connects you with other businesses in your region e.g. #yourstatesalon #yourstatehairstylist #yourcitysalon #yourcityhairstylist #yourcityhair #yourregionsalon #yourregionhairstylist #santamonicasalon

No 5. Service and relevant hashtags.
What do you do? What are your specialties? Use hashtags that describe your services e.g. #dermabrasion #haircolor. Your hashtags should include relevant keywords that are associated with your service and the content post e.g. #longbob #lob #blonde #balayage

No 6. Personality is a plus.
Cultivate a few unique hashtags to show off the personality and charm of your salon or spa. Keep them short and sweet and easy-to-read. e.g. #bluebirdsalon #hellobeautiful #bluebirdonmyshoulder

No 7. Use inspirational hashtags.
Think of what your dream clients are looking at and searching for. Create aspirational or inspirational hair hashtags. Promoting an aspirational lifestyle is a great way for salons to showcase their work or hairstyle and color trends. e.g. #hairinspo #hairtrends #balayage or #balayagespecialist #ombre or #ombrespecialist #blonde or #blondespecialist

No 8. Brand name products.
What products do you use in salon? Clients love to search for salons and spas that use their favorite products, so promote the brands you love and use brand names in your hashtags. The added benefit of using brands in your hashtags is that the brands themselves are using them, so you will have a far greater reach e.g. #oribe #randcohair #davines #bumblebumble #aveda #smithandcult #dermalogica

No 9. Research and cultivate connections.
Research, research, research. Spending time on social media platforms helps to cultivate related hashtags and connections. As you search, focus on ones that have under 300k posts. Hashtags with less than 300k will give your post more exposure and increase the chance of getting top post for that hashtag.

No 10. Be consistent.
Develop a set of hashtags for your salon brand and use it consistently, use your #s everywhere!

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Snap Pro Quality Images for Social Media

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Taking high quality hair and beauty images is an absolute must in the beauty industry engagement craving, pin-worthy world. Luckily, you don’t need a top notch camera, your smartphone will do the trick just fine (we love the  portrait mode). Want to get really fancy? Fire up your smartphone and tap your way to professional, branded photos with the tips below:

1. Natural and Diva Ring Lighting
Take advantage of the your salon’s sources of natural light, such as a window, then add in a Diva Ring Light. This is the ultimate tool to take salon images from so-so to so-pro.

The professional-quality fluorescent Diva Ring Light provides soft, nearly shadowless illumination. The secret is in how the light is shaped. It is able to cast a soft dome of light on your model complementing the hair color, makeup and skin making this light ideal for portrait style shots. The illuminating qualities helps to eliminate skin imperfections & makes your model’s face appear to have a fresh clean look. It also comes equipped with a dimming and diffusion feature that helps control your light source. For more information check out their website here  https://www.divaringlight.com/

Tip: When shooting indoors, shoot near a natural light source, window, if possible. 
Tip: Take the picture with your back to natural light source.
Tip: Forget the flash - flash creates shadows, distorts color and casts an unflattering yellow light over your model or product.

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2. Background and Style
Background matters. Transform ordinary pictures into standout shots with the use of a simple background. The model is the focal point, but you want to select a nice background too. Select a clean painted wall for the model to stand in front of, or go outside and take the shot.

Background ideas:
- Find a colored wall to shoot in front of (we love white or gray)

If going outside look for a clear, colorful, or bright background:
- Find a brick, stone, tile, or rock wall to shoot in front of
- A blooming wall of flowers is the holy grail of backdrops
- Shoot hair or beauty products placed on wood, marble slabs, colored tile, whatever fits your brand

3. Take a Variety of Shots
Practice makes perfect, and variety helps. If you take three shots to five shots of the same hair model you’re bound to get “the shot” that makes it to your social media page. Try camera angles from the side, the back and at an angle. Choose the best one of the series.

4. Resolution
Smartphone cameras are improving, but the second you start zooming, you lose picture quality. Don’t zoom as it will turn your image grainy or blurry or pixelated. It sounds very simple, but instead of zooming move closer.

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5. Framing and Composition
Before taking your photo “set up” both the frame and composition of the shot. This is easy utilizing the grid on your smartphone.
To switch the grid on:
iPhone: Go to "Settings," choose "Photos & Camera," and switch "Grid" on.
Samsung Galaxy: Launch the camera app, go to "Settings," scroll down and switch the "grid lines" option to “on."

To produce well-balanced photos we recommend applying the rule of thirds. The grid will display 9 boxes on top of your proposed photo. The center 4 intersections lines and center box on your grid are guides for placing focal points in your photo.

The theory is that if you place points of interest in the intersections or along the lines that your photo becomes more balanced and will enable a viewer of the image to interact with it more naturally.

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6. Editing Tools
Once you’ve chosen your "it" shot, turn to a mobile photo-editing app or tool to crop, straighten, or enhance your photos with filters. Add salon logo to your image and voila! You are ready to post. Watch out world!