Salon Only Add Some Merry to Holiday Marketing

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As the holidays quickly approach many salon and spa owners are gearing up for the busiest and most opportunistic time of the year for both service and retail sales growth. Here are some ways for salons and spas alike to put a little MERRY in their holiday marketing. There is no better time to bring a little CHEER to your bottom line. Here are a few ideas to get you in the spirit.

Holiday Promotion
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Deck the Halls
Determine a holiday look for your salon or spa and deck the halls! Decorate to add cheer, showcase product and service promotions, and give an overall “ho-ho-ho” to your business in your special branded way.

Cozy Coiffure Selfies
Encourage clients to post  pics of their “holiday coiffure” on Instagram or Facebook. Get people talking about your salon this season by adding some cheer. With very little effort, you can bring a sparkle to both your staff and clients.

Be Socially Merry
Don’t forget to dress your social media “holiday theme” as well. Change the banner on your business page, create holiday themed frames for your FB and Instagram photos. Add some sparkle and cheer to every “touch point” with your clients.

Holiday Drawing
December is a great time to do an annual “Enter to Win” contest. Think of a fun give away gift that will promote cheer (as well collect valuable email addresses). A great way to start a digital relationship with your guests. 

Gift Packages
Get creative. Pull together hair and skin packages that engage your guests with fun names, pretty packaging, and wonderful bows. This season look fresh with mint and red accents!

Holiday Team Photo
Take the time to promote your team. A playful way to connect to your current and future customers, a team photo makes your team approachable. Highlight the most meaningful gift they’ve ever received.

Cozy Beverages
Offering a cozy seasonal beverage is something that costs almost nothing, yet makes a huge statement. The cost is minimal, clients love it, and the salon smells amazing! Give your salon guests cozy drink options, like hot caramel apple cider with a cinnamon stick, hot cocoa with marshmallows, steamed milk with a caramel drizzle, and hot blueberry tea with a sugar butter cookie.

Holiday/Seasonal Mugs
Another way to make your mark is mugs - choose mugs that match your salon’s personality and add to an inviting holiday presentation.

These are just a few ideas, I’d love to know what you do to bring the holiday festive feel to your salon in comments below!

Acquire Dream Clients with Targeted Hashtags

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Have you ever thought of hashtags as keywords to attract dream clients? Hashtags are not just for Instagram anymore. Use them across all your salon or spa social media channels; Facebook, Instagram, Google+ Twitter, and Pinterest. All of these channels act as traffic funnels to build your hair or beauty brand and increase engagement.

What are hashtags? Quite simply, the hashtag symbol (or pound #) will turn any word or group of words following it into a searchable link. Are hashtags a part of your salon marketing repertoire? If not, they should be. Hashtags provide salon owners the opportunity to acquire dream clients via keywords. A hashtag allows you to post content and follow topics based on keywords. 

When done right, hashtags can help potential guests and salon groupies find your salon or chair. The right hashtags can translate to more guests coming to your business and more dream client appointments on the books.

HOW-TO OPTIMIZE HASHTAGS
No 1. Be sure your main comment is legible. 
Don't load it with hashtags, too many #s make text difficult to read and generally turns people off. Instead, add your hashtags to the end of your comment or put it in a new comment just below. 
* Best Pick: 6-11 hashtags per image in the 1st comment section

No 2. Double-check that your hashtags do not include a space. 
Hashtags only work when keywords are linked together e.g. #santamonicahairdresser. A space in your hashtag is essentially a break in your link e.g #santamonica hairdresser - this frequent mistake loses the search-ability factor of your link. Hashtags are the like "clickable content links", the perfect way for dream clients to find you. 

No 3. Make sure you DO leave a space BETWEEN hashtags. 
Spaces between hashtags act as commas, so eliminate the use of commas in-between hashtags and use a simple space between hashtags e.g. #santamonicahairdresser #oribe #oribesantamonica

No 4. Always use location hashtags.
What is a location hashtag? It is where your beauty business is located. As a brick-and-mortar business, location hashtags help clients find you. State, city, and regional hashtags connect you with potential clients searching for a salon, spa, or service in your area. It also connects you with other businesses in your region e.g. #yourstatesalon #yourstatehairstylist #yourcitysalon #yourcityhairstylist #yourcityhair #yourregionsalon #yourregionhairstylist #santamonicasalon

No 5. Service and relevant hashtags.
What do you do? What are your specialties? Use hashtags that describe your services e.g. #dermabrasion #haircolor. Your hashtags should include relevant keywords that are associated with your service and the content post e.g. #longbob #lob #blonde #balayage

No 6. Personality is a plus.
Cultivate a few unique hashtags to show off the personality and charm of your salon or spa. Keep them short and sweet and easy-to-read. e.g. #bluebirdsalon #hellobeautiful #bluebirdonmyshoulder

No 7. Use inspirational hashtags.
Think of what your dream clients are looking at and searching for. Create aspirational or inspirational hair hashtags. Promoting an aspirational lifestyle is a great way for salons to showcase their work or hairstyle and color trends. e.g. #hairinspo #hairtrends #balayage or #balayagespecialist #ombre or #ombrespecialist #blonde or #blondespecialist

No 8. Brand name products.
What products do you use in salon? Clients love to search for salons and spas that use their favorite products, so promote the brands you love and use brand names in your hashtags. The added benefit of using brands in your hashtags is that the brands themselves are using them, so you will have a far greater reach e.g. #oribe #randcohair #davines #bumblebumble #aveda #smithandcult #dermalogica

No 9. Research and cultivate connections.
Research, research, research. Spending time on social media platforms helps to cultivate related hashtags and connections. As you search, focus on ones that have under 300k posts. Hashtags with less than 300k will give your post more exposure and increase the chance of getting top post for that hashtag.

No 10. Be consistent.
Develop a set of hashtags for your salon brand and use it consistently, use your #s everywhere!

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