Do You Believe In Your Brand?

Are you 100% happy with your brand image compared to your competition? Do you believe in your brand? Your brand is an essential asset and it should serve as an investment for your beauty business. The perfect combination of brand image and online digital marketing services impacts sales, business growth, and client retention.

We specialize in branding all things beauty. 

When the choices are many, what makes you choose one product over another? It’s all about the “je ne sais quoi" factor, that special something that allures and charms. Now transfer this idea to your beauty business. Are you a salon in a sea of salons? Or a skin care product amongst many? Do you have that indefinable “it factor” that draws in your buyer? How do you stand out?

“Brand” is the definition of a business in shorthand, because you can’t explain the who and the what of your business to everyone (that would be exhausting!). Your brand is your beacon, it signals and calls out to your potential purchasers so they can find you. What does your brand say about you? It speaks volumes without saying a word, good or bad. In a world littered with marketing noise and branding buzzwords, distinguishing your brand from the rest of the crowd is paramount to success.

Branding is a lot like flirting. Imagine the power of a brand that can genuinely flirt and connect with people. “Brand” is the combination of creative communications tools that say who and what you are in a visual snapshot. These tools take on many mediums such as font, color palette, pattern, images, and verbiage (voice). Branding is the creation of charm.

Unquantifiable, charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection with their audience. Simply put, charm is the secret weapon of successful beauty businesses. So, how can your beauty brand communicate with charm to become more engaging? It’s simple - make every touch point with your beauty business brand delightful and inspiring. Communicate with charm. 

The power of charm is captivating, influential and magnetic. Every brand can benefit from integrating charm into their creative communications. In the business of beauty the bar is set high, beauty brands need a distinctive style to stand out and attract fashion-savvy clients in an over-saturated market.

BeautyMark Marketing’s professional brand identity services create charming, believable, well-positioned brands. Our brand development process focuses to enhance your business and enliven your beauty brand. Charm is a powerful way to deliver your brand message. Charmed? I’m sure. To find out more about our Brand Identity services please visit our website here.

Imagine a Full Year of Pre-Made Promotions

premade promotions for beauty businesses

IMAGINE A FULL CALENDAR YEAR OF PRE-MADE SALON PROMOTIONS FROM JANUARY THROUGH DECEMBER. 
Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year round. A salon marketing plan is simply a well thought out plan of specials and promotions for your salon. Monthly promotions help keep clients and prospective customers aware of your salon, or “top of mind” and reminds or motivates guests to make an appointment. The best offers are those that add value without a lot of cost. 

We customize and execute everything -- including emails, social media posts, home page banners, landing pages, and in-store marketing materials such as posters, mirror talkers and bounce-back cards. We provide all content and graphics. And we do all this at a rate you can afford as a small business. We can do it at such an affordable price because BeautyMark Marketing has already done 95% of the marketing and creative work, leaving the remaining 5% for offer and branding customization.

Turn every promotion into a viral campaign to get more customers via word-of-mouth
- Social posting (Facebook, Instagram, Pinterest, Twitter, G+)
- Save time, money and effort on launching terrific marketing campaigns. 
- Launch entire marketing campaigns as easy as 1-2-3. 
- Full marketing services at a fraction of the cost of agency prices

Why Are We Different From Other Marketing Services Providers? We are salon and beauty marketing specialists. We “get” beauty.

Everything Is Done For You: 
Instead of handling your salon marketing efforts in-house, let BeautyMark act as your marketing director. We will administer salon promotions across all digital platforms on your salon's behalf. Simply put, we rock!

Beauty Industry Expertise: 
Tired of having to educate your marketing agency on your beauty business? We are the salon industry specialists, our beauty business expertise allows us to mix business with pretty.

Compelling Offers: 
Our campaigns feature low-cost, value-added offers. BeautyMark implements a combination of strategic styles and promotional methods including: maximize calendar {both seasonal & holiday}, special packages, up-sell and cross-sell, add-on services, friend referrals, encourage gift card sales, limited-time offers, and bonus treatment offers.

Editorial-Design & Styling: 
Benefit from gorgeous editorial design and styling, modern graphics and type, and on-trend color palettes and themes.

Captivating Copywriting: 
Our headline driven approach gets read and responded to. Tongue-in-cheek headlines, catchy tag lines and fresh service offerings give your promotion personality.

High-End Imagery: 
Our campaigns feature premium photography with fresh, modern styling.

Client Curator: 
Our promotions are the perfect match for attracting new clients, increasing visit frequency of current clients, and bringing back existing clients. It’s a triple hit threat.

“I Can’t Believe It” Price: 
Subscribers receive sophisticated salon marketing services for 1/4 of the cost. By servicing only the salon industry niche, subscribers “share” the expense of professionally crafted campaigns at a fraction of the cost to independently hire the same services from a marketing agency.

A Rockin’ ROI {Rate Of Return}: 
Clients are acquired, engaged, and maintained through advertising. The cost of cultivating a client is minimal if compared to the potential annual revenue generated per client ($1000 - $2000 on average).

Our call to action campaigns get both current and potential clients to ACT. Imagine the combined dollar return of:
1} Reinvigorated otherwise disengaged clients
2} Increased visit frequency of current clients
3} Cross-selling services
4} Adding 3 - 15 new clients per month
5} An overall boost in your salon marketing response rate.

premade promotions

Schedule a Chat today  calendly.com/beautymarkmarketing