How to Snap Pro-Quality Smartphone Images for Social Media

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Taking high quality hair and beauty images is an absolute must in the beauty industry engagement craving, pin-worthy world. Luckily, you don’t need a top notch camera, your smartphone will do the trick just fine. Want to get really fancy? Fire up your smartphone and tap your way to professional, branded photos with the tips below:

1. Natural and Diva Ring Lighting
Take advantage of the your salon’s sources of natural light, such as a window, then add in a Diva Ring Light. This is the ultimate tool to take salon images from so-so to so-pro.

The professional-quality fluorescent Diva Ring Light provides soft, nearly shadowless illumination. The secret is in how the light is shaped. It is able to cast a soft dome of light on your model complementing the hair color, makeup and skin making this light ideal for portrait style shots. The illuminating qualities helps to eliminate skin imperfections & makes your model’s face appear to have a fresh clean look. It also comes equipped with a dimming and diffusion feature that helps control your light source. For more information check out their website here  https://www.divaringlight.com/

Tip: When shooting indoors, shoot near a natural light source, window, if possible. 
Tip: Take the picture with your back to natural light source.
Tip: Forget the flash - flash creates shadows, distorts color and casts an unflattering yellow light over your model or product.

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2. Background and Style
Background matters. Transform ordinary pictures into standout shots with the use of a simple background. The model is the focal point, but you want to select a nice background too. Select a clean painted wall for the model to stand in front of, or go outside and take the shot.

Background ideas:
- Find a colored wall to shoot in front of (we love white or gray)

If going outside look for a clear, colorful, or bright background:
- Find a brick, stone, tile, or rock wall to shoot in front of
- A blooming wall of flowers is the holy grail of backdrops
- Shoot hair or beauty products placed on wood, marble slabs, colored tile, whatever fits your brand

3. Take a Variety of Shots
Practice makes perfect, and variety helps. If you take three shots to five shots of the same hair model you’re bound to get “the shot” that makes it to your social media page. Try camera angles from the side, the back and at an angle. Choose the best one of the series.

4. Resolution
Smartphone cameras are improving, but the second you start zooming, you lose picture quality. Don’t zoom as it will turn your image grainy or blurry or pixelated. It sounds very simple, but instead of zooming move closer.

5. Framing and Composition
Before taking your photo “set up” both the frame and composition of the shot. This is easy utilizing the grid on your smartphone.
To switch the grid on:
iPhone: Go to "Settings," choose "Photos & Camera," and switch "Grid" on.
Samsung Galaxy: Launch the camera app, go to "Settings," scroll down and switch the "grid lines" option to “on."

To produce well-balanced photos we recommend applying the rule of thirds. The grid will display 9 boxes on top of your proposed photo. The center 4 intersections lines and center box on your grid are guides for placing focal points in your photo.

The theory is that if you place points of interest in the intersections or along the lines that your photo becomes more balanced and will enable a viewer of the image to interact with it more naturally.

6. Editing Tools
Once you’ve chosen your "it" shot, turn to a mobile photo-editing app or tool to crop, straighten, or enhance your photos with filters. Add salon logo to your image and voila! You are ready to post. Watch out world!

How To Get More Friend Referrals

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Everyone loves Friend Referrals, we believe they are one of the best tools to attract new clients to your hair or beauty salon. In fact, 74% of women felt recommendation was the most important factor when choosing a hair salon. Moreover, clients who come via recommendation tend to be more loyal than those attracted by discounts or other promotions. 

So how can salons and spas harness this powerful word of mouth marketing among friends and family? How do you increase salon recommendations?

Feel Good
What makes a loyal client willing to recommend your salon to their inner circle sanctum? Make them feel good. Clients might forget what you said, forget what you did, but they will never forget how you made them feel. 

Ask yourself, how do your clients feel when they visit your salon? Do they look and feel fabulous as they leave? The desired outcome of every woman visiting a salon is to FEEL BEAUTIFUL. Focus on how to make guests feel and in turn your referral rate will increase. 

Trust
Trust is key to getting salon recommendations and fundamental to the success of implementing this marketing tool. Your clients must feel confident that if they recommend you, their friends will have that same great experience. 

Card Referral
A simple card referral system works excellent, it gives your clients something tangible to “pass on” to their friends.

Generous Rewards
Be generous with friend referral marketing incentives. Tempt and reward current clients to spread the word to their friends and family about how great your salon is. Calculate the dollar value a new salon guest is worth to your salon over the period of a year and mark your incentives accordingly.

Digital Promotion
Make sure you promote your salon friend referral system through your salon website somewhere prominent and via regular salon email campaigns.

Social Media Posts
Regularly advertise your salon friend referral to all of your followers via social media channels. 

Referral Rate
Measure results by tracking the number of new salon clients who come via recommendation to calculate your referral rate.

Now make it an incentive to do everything you can to primp, tease, and please every salon guest.