Valentine’s Day is only 10 days away. If you don’t have an e-mail marketing campaign planned to maximize gift cards sales for this popular holiday, you are missing out. Did you know that the most popular time for Valentine’s gift card sales is Valentine’s Day “eve”? Panicked gift givers, who didn’t plan ahead, can step in or access your salon’s website and purchase a thoughtful gift for their loved one, making instant gift certificates a big money making opportunity for salons.

Make sure it’s easy for clients and their significant others to purchase gift certificates in person, from your website, and from your Facebook Page. You should have both print and email delivery options available, and a variety of seasonal designs to choose from. 

Strong Campaign
The first step to a strong campaign is the right message, the right offers, and the right design to help promote gift card sales in the week leading up to Valentine’s Day. A focused theme, or catchy headline, that promotes deals that are a low cost to your business but provide added value to the purchaser.

A “Buy One, Get One Free” gift card special is the perfect solution for those looking for last minute gifts for loved ones:
Spend $100 receive $25 gift card good for salon services to giver or keep for yourself.
Spend $150 receive $50 gift card good for salon services to giver or keep for yourself.
Spend $200 receive $75 gift card good for salon services to giver or keep for yourself.
Spend $250 receive $100 gift card good for salon services to giver or keep for yourself.

Schedule
Schedule your campaign to remind your guests about the convenience and last minute opportunities of salon or spa gift card giving, but not overwhelm them.

Run your campaign like this:
Email 1: Wednesday, February 6: Initial Offer
Email 2: Wednesday, February 9: Offer reminder
Email 3: Wednesday, February 11: Only 3 Days left!
Email 4: Friday, February 13: Last 24 Hours

Share the Love
To keep clients engaged, share your salon’s Valentine’s Day promotion on all social media channels. Increase click through rates by posting professional, attention-grabbing campaigns.