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Valentine’s Day has come and gone, but don’t miss out on the next opportunity of St. Patrick’s Day (March 17). With a bit of luck, you can have your salon or spa decked out in green and welcome clients with clever incentives throughout the month of March. Get lucky in March with these marketing ideas:
Green is the traditional symbol of sustainability and environmentalism. Create a “green” email campaign that highlights your salon’s sustainability efforts, or use clovers as an accent to reference the green-themed holiday.
While green is the color of shamrocks and leprechauns, emerald green is also the color du jour. We love this sophisticated jewel tone used throughout the salon, try small bouquets of clover and lavender and mix in merchandising elements such as clover-shaped point of sale signs.
Create a Pot of Gold promotion that involves savings for services or products or both. Support this promotion with signage and merchandising collateral that features gold to display throughout the salon.
Make “lucky” the social media theme for March. Ask your Facebook followers “why they feel lucky today” on a daily basis. Tweet out reasons why you and your salon are lucky. Be sure to create a special lucky hashtag so you can track your efforts.
Create custom quotes about luck that can be posted for the month of March. Add it to your homepage banner or add it to your email messages. It’s a fun way to make a lasting impression.
Yes, we are suggesting you serve spirits to your clients. Host happy hours that feature a special discount or sale during selected hours during the week. Make sure to promote happy hours to guests via social media, email newsletters, and store signage.
St. Patrick’s Day may not be the retail giant Valentine’s Day has become, but with some creativity, you can create a festive salon experience that guests will likely not find elsewhere.
