How to Get Friend Referrals

Everyone loves Friend Referrals, we believe they are one of the best tools to attract new clients to your hair or beauty salon. In fact, 74% of women felt recommendation was the most important factor when choosing a hair salon. Moreover, clients who come via recommendation tend to be more loyal than those attracted by discounts or other promotions. 

So how can salons and spas harness this powerful word of mouth marketing among friends and family? How do you increase salon recommendations?

Feel Good
What makes a loyal client willing to recommend your salon to their inner circle sanctum? Make them feel good. Clients might forget what you said, forget what you did, but they will never forget how you made them feel. 

Ask yourself, how do your clients feel when they visit your salon? Do they look and feel fabulous as they leave? The desired outcome of every woman visiting a salon is to FEEL BEAUTIFUL. Focus on how to make guests feel and in turn your referral rate will increase. 

Trust is key to getting salon recommendations and fundamental to the success of implementing this marketing tool. Your clients must feel confident that if they recommend you, their friends will have that same great experience. 

Card Referral
A simple card referral system works excellent, it gives your clients something tangible to “pass on” to their friends.

Generous Rewards
Be generous with friend referral marketing incentives. Tempt and reward current clients to spread the word to their friends and family about how great your salon is. Calculate the dollar value a new salon guest is worth to your salon over the period of a year and mark your incentives accordingly.

Digital Promotion
Make sure you promote your salon friend referral system through your salon website somewhere prominent and via regular salon email campaigns.

Social Media Posts
Regularly advertise your salon friend referral to all of your followers via social media channels. 

Referral Rate
Measure results by tracking the number of new salon clients who come via recommendation to calculate your referral rate.

Now make it an incentive to do everything you can to primp, tease, and please every salon guest.

Flourish This Spring > Beauty Business Merchandising Tips

Spring Equinox represents a time of renewal, sunshine, longer days, and revealing more skin, thus translating to some of the busiest months of the year for beauty businesses. 

Bring Spring IN
Bring the spring into the salon. With some fresh ideas and creativity you can create a salon experience that guests will not find elsewhere. Theme everything to the "story" – color choices, merchandising support elements, point of purchase signs, seasonal merchandise offerings – should all further visually support the theme. A unique shopping atmosphere sells more retail and adds to the bottom line. 

Spring Merchandising
Determine a Spring "look" for your beauty business and express it by choosing decorations and retail products that tell a story in your special branded way. This type of merchandising requires a little planning and a few "props" to add personality to salon displays. 

Retail Displays
Create small vignette displays that are grouped by color or theme, the purpose is to show-off your "wares" in a fresh way each time a client visits, every 6 to 8 weeks. Mix retail with merchandising support elements - these are the little details such as butterflies, nests, eggs, bird cages, gardening tools, vintage books, baskets, or trinkets that make your displays special.

Fresh Flowers
Fresh flowers mixed into displays add instant zest for such a little cost. Fresh small bouquets in varying mini vases filled with tree branch blossoms, violets, bulbs, or flowers of any color add spring to any retail display. 

Shelf Talkers
Tell your story clearly with themed point of sale signs or shelf talkers mixed into retail displays. Point of sale signs clearly state prices, products, packages, or specials you wish to highlight which both informs and encourages purchase. 

Spring Merchandise
Don’t limit your Spring retail your salon normally stocks. Load up your retail space with spring-themed merchandise such as floral headbands, clips, sunglasses, spring trend makeup, nail lacquer, and jewelry.

Spring-Themed Window Displays
Flowers and everything green are traditional symbols of Spring. Pick a theme, go floral, go green.

Spring Themed Selfie Station
What is a Selfie Station you ask? It's a cool staged place or space in your salon specifically designated for clients to take selfies – just make sure you include your salon logo and hashtag. Add a Spring Selfie Station in your salon to play up the season. A green leaf backdrop with florals, hanging paper flowers, the possibilities are endless.

Easter Merchandising
The Easter holiday is a key calendar event, yet it is often overlooked. The timing of Easter sits in line with spring promotions, so play it up with pastel shades, bunnies, eggs, baskets, and all the sweet items that makes Eastertime such a treat. 

Need a Promotion?
Need a Spring promotion and haven't planned it yet? Let BeautyMark help maximize your Spring Season returns. Check out our pre-made email campaigns, social media graphic posts and website banners. Don't miss out on another revenue-generating opportunity.

Visit here to learn more about our pre-made promotions.